Tuesday, November 18, 2014

Me-Ality Machine


This video is about the Me-Ality Machine. I went to the Bloomingdale's in Santa Monica for the jean machine. I asked my mother to try it for the first time and then asked her reaction. I also asked an employee to demonstrate how the machine works from the beginning to the end. The Me-Ality is basically a body scan machine that figures out the size of a person who steps into it. The machine scans the person and then gives information of the perfect jean size, the cut, the fabric, and the designer from the store it is located in. In the video, the Me-Ality machine is located in the Bloomingdales of the Santa Monica Promenade. When the information prints out, the size, the cuts, the fabric, and the designers are from the Bloomingdale's stores. I do not own the instrumental. Credit goes to Starship entertainment: Sistar- Shady Girl. For more information Me-Ality.

Wednesday, November 12, 2014

Athletic Gear to Sport Luxe

80s Shopping catalog

The 1980s was full of bright and colorful fashion. From leg warmers to shoulder, the 80s had many different types of fashion. One of the biggest ones was "athletic wear." Wearing clothes that belong in the gym became a trend outside the gym.
80s Adidas Campaign

According to Classic80s.com, the 80s track suits, head and wrist bands, sneakers made by Adidas and Reebok came out of the gym and onto the streets.
Marc by Marc Jacobs SS2014, Christopher Raeburn SS2014, Tommy Hilfiger SS2014, Louise Goldin SS2014, Tommy Hilfiger SS2014
Now this style is back in fashion. Many big name designer in the past couple of years have collections with athletic wear.
Alexander Wang, Phillip Lim, Donna Karan, and Stella McCartney

This style is no longer called athletic wear. In the fashion world it is called "Sport Luxe."

What is it?
Stella McCartney SS2013
 Sport Luxe is basically sportswear and fitness inspired outfits and fashion.

How to wear it?
Alexander Wang SS2012

Sport Luxe is clothing can be flexible, flattering, and unusually for fashion, comfy. A laid back casual styles, mixed with leather and mesh is the ideal way to capture the sports luxe trend that is huge for spring/summer 2014. The usual items are oversized tees and sweatshirts, bomber jackets, track pants and caps.

What is the material?
Tommy Hilfiger SS2014

The main material is jersey and/or any material that is breathable. Some designers have actually used leather and silk in their sport luxe designs.

Another Note?
Sporteluxe editorial director & partner Sarah Ranawake and founder Bianca Cheah 
as Sporteluxe’s creative director.

There is a website dedicated to sport luxe called SportluxeSporteluxe is healthy, fit, stylish, aspirational and influential website. Created by two Aussie women, Bianca Cheah and Sarah Ranawake, that share passion for fitness and a dream to make healthy living stylishly and cool.

Alexander Wang SS2012